Stronger Together: The H+A and Provantage Advantage

Retail expertise. Connected to a Group of greater brand possibilities.

The strongest brand campaigns don't exist in isolation. They connect with people across multiple environments, building awareness, creating engagement and influencing decisions throughout the consumer journey.

As a specialist in retail marketing solutions, H+A is proud to be part of the Provantage Group, one of Africa's largest and most innovative media and marketing solutions groups. Together, the Group's specialist businesses offer an extensive network of capabilities that connect brands with consumers across a wide range of environments and touchpoints.

Spanning Out-of-Home Media, Sports & Entertainment, Marketing Services and Point of Purchase solutions, Provantage brings together complementary expertise as an integrated network of specialists across the broader marketing landscape. From large-format Out-of-Home Media placed along main arterial routes and suburbs, Transit media in commuter hubs, Lifestyle media in airports, golf courses, sportsgrounds, gym and retail environments, to warehousing and logistics, point of purchase solutions as well as field sales and compliance auditing, the Group offers opportunities to create more meaningful brand interactions where audiences live, work, travel, play and shop.

For H+A clients, this creates possibilities beyond the retail environment. A campaign developed to influence shoppers at the point of purchase can be extended into the wider consumer journey through complementary brand activations, consumer engagement initiatives and media exposure, before, during and after the shopping experience. This allows brands to build on their in-store presence, creating opportunities for more consistent and connected consumer experiences, supported by the collective capabilities of the Group.

The Provantage Group also offers extensive media networks and audience intelligence. Through Protrack, the Group's proprietary audience measurement platform, advertisers gain access to real-time audience data and verified reporting across its digital out-of-home networks, supporting more informed media planning, campaign measurement and optimisation.

Importantly, H+A remains firmly focused on its core expertise in marketing at retail. As part of Provantage, that specialisation is strengthened by opportunities to collaborate across the Group, bringing together complementary skills and experience where they add value.

For our clients, the advantage is clear: access to specialist retail expertise, with the added opportunity to draw on a comprehensive network of media and marketing capabilities when the campaign calls for it.

Retail remains our expertise, with more ways to reach further.